Explore actionable strategies, success stories, and the latest trends in orthopedic marketing.
Creating seasonal marketing campaigns that resonate with orthopedic patients is like throwing a perfectly executed bone to that always-hungry crowd—everyone’s excited, and the practice benefits from a little extra bounce! Just like getting a great mixtape together for a road trip back in the 90s, it’s all about picking the…
OrthopedicMarketing.net is proud to be part of the conversation. The world of rehab therapy is changing and not in 10 years. Right now. That’s the message from Drew Contreras, APTA’s VP of Strategic Affairs, in a recent episode of the PTA+ Podcast.
And how to choose the right tool to actually make sense of the conversations happening every day. What happens when someone calls your clinic? Do they get helpful answers? Do they book a visit? Or do they hang up feeling confused or worse, forgotten?
Summer is here and, just like a perfectly aligned spine, it’s time to keep your orthopedic practice top of mind! With the sun shining bright, families are on the move, playing ball, hiking, and maybe even diving into some summer fun. Here are 5 orthopedic content ideas to help your…
Why targeting late-night pain scrollers might be your smartest ad strategy yet. Back in the 1980s and 90s, infomercials ruled late-night television. They weren’t flashy. They weren’t subtle. But they worked. Why? Because they were perfectly timed. They aired when people were awake, uncomfortable, frustrated, and ready to buy.
Summer is here, and while that means fun in the sun and sports galore, it’s also the season of injuries. If you’re an orthopedic clinic looking to capture summer sports injury patients, look no further than Google Ads. With the right strategy, you can hit the bullseye like a well-aimed…
Use better front desk language to increase lifetime value and improve the patient experience. “Any breakfast items I can get started for you today?” That single question has made Starbucks millions. It’s not aggressive. It’s not complicated. But it works.
You don’t need a thousand locations or a corporate tech stack. Just better questions and smarter insights. Most PT owners think their value comes from one thing: billable units. But what if the real goldmine isn’t CPT codes? What if it’s behavioral insight?
📣 Cue the confetti and 90s slow-motion sports montage music. Big things are happening in Oregon’s physical therapy world, and if you’re a PT in the Beaver State, now’s the time to pay attention. The Oregon Senate Committee on Healthcare just voted to pass the amended HB 3824B, affectionately known…
When a great tool is misused, trust and outcomes both suffer. Remote Therapeutic Monitoring (RTM) was supposed to be a game-changer. Used correctly, it extends care beyond the clinic, supports continuity of care, and helps therapists track meaningful progress between visits. But lately, RTM has come under fire. And not…
